TYLER MEDIA
Work with Tyler

TYLER
RASCH

The Intellectual Icon • Modern Media Authority

Bridging Global Perspectives and Korean Culture. Tyler Media delivers intellectual authority, high-impact storytelling, and multi-platform reach for world-class brands.

Background Tyler
Background Tyler

Vision

Tyler holds a unique position in the Korean market, combining National Recognition with Unwavering Trust. As a thought leader on Global Affairs, Macroeconomics, and Technology Security, he elevates brands beyond simple promotion.

We don't just offer exposure. We promise Strategic Communication where your brand philosophy is translated into Tyler's logical, persuasive language, resonating deeply with the "Active Economic Class".

"Authenticity is the only currency that matters."

Turn Complex Messages into Compelling NarrativesLend Intellectual Authority to Your Brand
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KEY PERFORMANCE METRICS

Media Influence

KEY METRICS (2026)
35.5M+

90-Day YouTube Views

MONTHLY REACH
1.3M

Monthly Unique Viewers (MAU)

NETWORK SCALE
878K+

1BWS YouTube Subscribers

12-Month Net Growth +320K
CORE DEMOGRAPHIC
69.8%

Ages 25–54 Core Professionals

* Data Source: YouTube Studio · 1BWS Media Partnership Guide (2026 Latest)

PLATFORM DEMOGRAPHY

Reach economic decision-makers and lifestyle consumers in one campaign.

Intellectual Audience & Business Leadership

ONE BIG WORLD SHOW

Global Geopolitics, Macroeconomics & Tech Insights

Target Age Demographics
Core Age: 25 - 54 Core (69.8%)25 - 64 Expansion (85.3%)
Gender Demographics
Gender: Male 62% / Female 38%
M 62%
F 38%
Non-Sub Discovery
73.5%
Algorithm
90D Impressions
104M+
Total Reach
Repeat Viewers
60.6%
Retention
93.0% adult audience aged 25+, with 69.8% core business professionals and decision-makers aged 25-54.
Lifestyle, Language & Cultural Trendsetters

REALLY TYLER

Global Lifestyle, Language Mindset & Cultural Curation

Target Age Demographics
Core Age: 20 - 44 Young Professionals & Trendsetters
Gender Distribution
Gender: Female-Driven (Lifestyle Consumption Core)
M 30%
F 70%
Core Audience
Female Lead
Lifestyle
Key Age Group
20-44세
Young Pro
Format
Podcast
Video Talk
Trendsetters driving taste, culture, culinary adventures, and modern lifestyle consumption.
[CROSS-PLATFORM AMPLIFIER]
Tyler's Official Instagram@tyleroninsta
247K+ Followers
77% Female Trend & Lifestyle Consumption Core
(Ages 35-44 Primary Household Purchasing Power)
1BWS & Really Tyler Short-Form Cross-Viral
(Integrated Syndication: YouTube Shorts, Reels, TikTok)

Cross-amplifying intellectual discourse and lifestyle narratives from YouTube long-form to 247K+ official Instagram (@tyleroninsta) and multi-platform short-form networks to maximize brand impact.

SOCIAL MEDIA ECOSYSTEM

Global IP Focus

Intellectual media engine deciphering global geopolitics, macroeconomics, and tech trends.

Lifestyle IP Focus

Lifestyle engine engaging trendsetters through language mindset and cultural curation.

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ORIGINAL SERIES

Four flagship series spanning deep intellectual discourse (1BWS) to lifestyle and language (Really Tyler)

1BWS Talking Head
ONE BIG WORLD SHOW
Geopolitics · Macroeconomics · Tech Deep Dive

1BWS Talking Head

Deep-dive analytical perspectives by Tyler deciphering the intersection of global affairs, macroeconomics, tech disruption, and shifting geopolitics.

#Geopolitics#GlobalIssues#MacroEconomics#TechTrends#WorldOrder#FutureOutlook
Watch Episode→
1BWS Podcast
ONE BIG WORLD SHOW
Global Affairs & Everyday Conversations

1BWS Podcast

Candid, relatable conversations breaking down how massive global shifts, geopolitics, and emerging technologies directly impact our daily lives and personal decisions.

#GlobalAffairs#EverydayImpact#Tech#MacroEconomics#CasualTalk#RealLifeContext
Watch Episode→
Really Tyler: Language
REALLY TYLER
Language & Global Mindset

Really Tyler: Language

Breaking beyond rote memorization: practical philosophies, English mastery, and cultural communication insights from polyglot Tyler.

#LanguageLearning#EnglishSpeaking#Polyglot#Communication#LanguageHacks#Mindset
Watch Episode→
Really Tyler: Life & Stories
REALLY TYLER
Lifestyle, Daily Vlogs & Stories

Really Tyler: Life & Stories

An authentic and multifaceted journey into Tyler's world: spanning daily life vlogs, culinary adventures, personal curiosities, and travel experiences around the globe.

#DailyLife#LifestyleVlog#Culinary#Travel#Lifestyle
Watch Episode→
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BRAND PARTNERSHIP

Brand philosophies translated into Tyler's logical narratives.

Branded Content→

Neuroscience Behind Design

SK Telecom

Neuroscience Behind Design
Branded Content→

Why Koreans Can't Live Without Ice

LG Electronics

Why Koreans Can't Live Without Ice
ESG Campaign→

The Plastic Neutral Economic Model

Cooper Vision

The Plastic Neutral Economic Model
Public Sector→

Economy of Shorter Labor Hours

Ministry of Employment and Labor

Economy of Shorter Labor Hours
Product Placement→

Ergonomic Cushion Integration

NOOGI

Ergonomic Cushion Integration
Product Placement→

Focus Gel for Productive Sessions

8APM

Focus Gel for Productive Sessions

Trusted Partners

SK Telecom
Maxim
LG Electronics
3M
고용노동부
NOOGI
8APM
Breezm
Nicorette
LG U+
NordVPN
CooperVision
Toss
29CM
FSC
LAR
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PARTNERSHIP

Beyond mere exposure—driving persuasion and conversion. Strategic collaboration tailored to your marketing & PR objectives.

01

Branded Storytelling

BRANDED SERIES & SPECIALS

Deconstructing complex technologies, true brand value, and corporate vision into clear, compelling narratives in Tyler's voice. Dedicated 10–15 minute flagship episodes spotlight brand agendas in depth, driving authoritative trust and deep audience engagement for product launches, corporate PR, and IR branding.

• Includes:1 Dedicated Flagship Episode + Repurposed Shorts Clips Bundle + YouTube Community Tab Promotion
• Recommended For:Corporate PR & IR, New Product/Tech Launches, B2B & Tech Solutions, Brand Philosophy
#CorporatePR_IR#ProductLaunch#B2BTechSolutions
02

Seamless PPL & Sponsorship

SEAMLESS PPL & SPONSORSHIP

Eliminating ad friction by naturally integrating your product into the conversational flow of the episode. With Tyler's trusted verbal endorsement, in-studio physical placement, and pinned comment links, we drive qualified traffic and tangible purchasing conversions.

• Includes:30–90s Host-Read Segment + In-Studio Physical Placement + Timeline Chapters & Official Pinned Link
• Recommended For:Apps & Digital Platforms, Lifestyle & F&B Consumer Goods, Promotional Campaign Traffic
#AppsAndServices#TargetConversion#SmartSponsorship
03

Special Interview & Viral Syndication

SPECIAL INTERVIEW & VIRAL

In-depth 1:1 dialogues with global entrepreneurs, bestselling authors, journalists, opinion leaders, creators, and celebrities. Tyler's Korean & English bilingual moderation maximizes authority for both guest and brand, while key highlights are cross-amplified across Reels, Shorts, and TikTok.

• Includes:Full 1:1 Bilingual Dialogue Episode + Cross-Platform Shorts, Reels & TikTok Viral Syndication
• Recommended For:Global Dignitary & Celebrity Features, Brand Agenda Setting, CEO/Personal Branding, Short-Form Reach
#GlobalGuestDialogue#BilingualInterview#OmnichannelShorts
Tailored Media Architecture

Custom bundling (bespoke editorial specials, podcast host lead-ins, split episode campaigns, etc.) is fully available based on campaign timelines and marketing objectives. We design the optimal partnership architecture tailored to your strategic goals.

Inquire →

Newsroom & Insights

Latest Press Releases & Analytical Essays

PRESS RELEASE

2026-06-07OFFICIAL
Tyler Media launches zero-cost product placement program for SMEs to counter corporate marketing concentration

SEOUL, South Korea — June 7, 2026 — Tyler Media initiated the SME & Startup Support Program on June 1 to provide independent businesses with free product placement (PPL) on the digital media platform 1BWS/One Big World Show. The company will detail the initiative to industry stakeholders at the Seoul Food exhibition from June 9 to 12.

Read Release →

COMMENTARY & ESSAYS

VIEW ESSAYS →
2026-06-01Support & Marketing
Redefining Market Access: The Tyler Media SME & Startup Support Program

An operational guide on how early-stage startups and small businesses in South Korea can secure zero-cost product placement on 1BWS/One Big World Show.

Read Essay →
Background Tyler

Inquire

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주식회사 큰미르(Knmir Inc.)대표자: RASCH TYLER JOSEF사업자등록번호: 116-81-96227
주소: 서울특별시 영등포구 영중로29길 2, B1
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